Privacy Policy

Last Updated 2022

Who we are

This Privacy Policy explains how Stronger U, which may include its parent and affiliates (“Stronger U”, “we” or “us”) collects, uses and discloses information about you (“you” or “member”) when you access or use our websites, mobile application, and other online products and services, interact with our coaches, provide Services as a coach, contact our customer service team, engage with us on social media, including any transactions you make with us online or through other means, including but not limited to any Stronger U-affiliated website or application accessed via a computer, mobile, e-reader, tablet or other device in order to access the Services or other goods and services, applications or websites affiliated with Stronger U through other applications or means by which you interact with third parties with whom we have agreements, as well as to information that Stronger U collects through offline methods or otherwise interact with us (collectively, the “Services”).

This Privacy Policy is incorporated into and subject to the terms and conditions of use of this Website (“Terms and Conditions”). Each time that you access or use the Services or have other interactions with us, whether online or with our coaches or if you are a coach, that shall constitute your acceptance of this Privacy Policy and your consent to the Terms and Conditions described herein, and you thereby signify that you have read, understand and agree to be bound by the Terms and Conditions and this Privacy Policy. If you do not agree to the Terms and Conditions and this Privacy Policy, you must discontinue using our Services. Unless otherwise defined in this Privacy Policy, capitalized terms herein shall have the meanings ascribed to them in the Terms and Conditions.

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this page and, in some cases, we may provide you with additional notice (such as adding a statement to our website homepage or sending members an email). We encourage you to review the Privacy Policy whenever you access the Services or otherwise interact with us to stay informed about our information practices and the choices available to you.

What personal data we collect and why we collect it

Information You Provide to Us

We collect information when you sign up for a membership, fill out a form or survey, submit an idea for an event, communicate with us via social media, email, webform, telephone or text, purchase services or merchandise, request customer support, or otherwise communicate with us. The information you may provide includes your name, email address, and other information provided in the membership signup.

When signing up for a Stronger U membership, you also provide us with your full name, email address, phone number, mailing address, date of birth (and thus, your age), gender and preferred pronouns, height and weight, how you heard about us (which may include the names of family members or friends who referred you), and your occupation. When you sign up for membership, we also collect information that you provide about your goals, workout frequency and duration, dieting history and your experience with tracking food intake as this helps us gauge your history and match you with a Stronger U coach that suits your objectives and experience.  This information helps streamline the onboarding process so that a matched coach is up-to-speed with your information and history and can begin working with you as soon as possible.

During your membership, we collect information that you provide through the Services, which may include, but is not limited to, information about your objectives, exercise level, nutritional intake, hunger levels, mood, and body processes, weight and body changes, as well as the communications through the Services between you and your coach.  We do not review communications between members and coaches except in the event of a dispute, but we reserve the right to do so for purposes of improving the Services. If you wish, you also may provide and share photos and information, such as weight loss and body-size changes that reflect your progress

We collect and store this information about you to appropriately provide and improve the Services.

Categories of Personal Information We Collect about Use of the Services:

When you use our website (https://strongeru.com) or other aspects of the Services, we collect the following information about you:

  • Usage information: Whenever you use our Services, we collect anonymized usage information, such as referral links and page history to trace visitor paths. None of this information is used in any way to identify you individually; it is used strictly to enhance the user experience of the website.
  • Transactional information: When you sign up for a membership plan, we collect information about the transaction, such as product description, price, time and date of purchase. When a financial transaction occurs, the information you provide is processed by Stripe as the payment processor and is subject to Stripe’s privacy policy.
  • Log information: We collect standard log files when you use our Services, which include the type of web browser you use, access times and dates, pages viewed, your IP address, and the page you visited before navigating to our website. This log information is used to enhance our Services by providing trace data regarding potential bugs or user issues. It also assists us in our security by providing us with data we can use to monitor and prevent malicious activity within our technological infrastructure.
  • Device information: We collect information about the computer or mobile device you use to access our Services, including the hardware model, operating system and version, device identifiers set by your device operating system, and mobile network information (like your connection type, carrier and region). If you enable location services for the online Services, we may collect geo-location data periodically as you use or leave open the Services and provide location-based content and services. We also may collect your location information from your IP address or zip code. We also may use location data internally or in conjunction with our third-party service providers to customize your experience and provide offers that may be relevant to you. Depending on the platform you use to access the online Services (e.g., Apple iOS, Google Android, Windows, etc.), you may be able to control from within the settings on your wireless device whether location data is collected.

Use of Information

We use the information we collect from you to:

  • Provide, maintain and improve our Services and customize your user experience with the Services;.
  • Process transactions, membership signups and subscription billing;
  • Assist you in using our Services;
  • Send you transactional or relevant messages, such as receipts, notifications, customer service responses, and other administrative messages;
  • Determine whether your device is supported and that it has enough room to run the Services, and to confirm the version of the Services installed on your device;
  • Detect, investigate and prevent fraudulent transactions and other illegal activities and protect the rights and property of Stronger U and others; and
  • Comply with local and federal law, such as by processing transactional records for tax filings.

Sharing of Information

We may share information about you that you provide with select third parties and service providers for certain purposes, such as the following and as otherwise described in this Privacy Policy:

  • Partner Products & Services. If you provide personal information to third parties, such as partners, sponsors or advertisers whose services are promoted or advertised in connection with the Services, you may be providing your information to both Stronger U and the third party. Your personal information will be subject to this Privacy Policy as well as the privacy policy and practices of such third party. Stronger U cannot and does not provide any guarantees or warranties as to the nature of a third party’s use of your personal information.
  • Service Providers. We may contract with companies or persons to provide certain services including email and CRM service providers, payment processing, shipping, customer service, third-party logistics, data analysis and management, promotional, marketing and research services, loyalty program administration, gift card management, administration of surveys and sweepstakes, marketing, detecting fraud or theft, and other services. We provide these service providers with the information necessary for them to perform these services for business purposes pursuant to written agreements and instructions specified by Stronger U.
  • Mobile Carriers. If you access the Services through a device or app, we also may share your information with mobile carriers, operating systems and platforms.

Personal information about you may be shared, regardless of your “opt-out” status, in the following instances:

  • Compliance with Law: Stronger U may release your personal information, and device identifiers (including IP address) and information about your usage of the Services if it is required to do so by law or in the good-faith belief that such action is necessary to: (1) comply with the law or comply with legal process served on Stronger U; (2) protect and defend the legitimate business interests, rights or property of Stronger U, its users, marketing partners, customers, or affiliates; (3) to verify or enforce our Terms and Conditions or other applicable policies; and (4) otherwise to protect the rights, property, safety, or security of third parties, users of the Services or the public.
  • Organizational Changes: In connection with, or during negotiations of, any merger, sale, consolidation, change in control, transfer, reorganization or liquidation of company assets, financing or acquisition of all of a portion of our business by another entity, Stronger U’s accumulated customer information will be treated as an asset and, like other business assets, your personal information, user data, and any other information that we have collected about the users of our products and services may be disclosed to such entity as part of the due diligence process and, if we or our assets are acquired, will be transferred to such entity as one of the transferred assets. You acknowledge that such transfers may occur, and that any acquirer of Stronger U or its assets may continue to use your personal information as set forth in this Privacy Policy.

Advertising and Analytics Services Provided by Others

Stronger U employs third-party services that automatically track and store data analytics when you interact with our Services. The business purpose behind the collection of such automated information is to help make the Services operate more efficiently and to provide analytical information about the use of the Services. Among the business purposes for which we collect such information is to analyze this data for preferences, trends, usage statistics and to recognize you on return visits. Other information collected through automated means may encompass usage data from your mobile phone or any other device you use to access the Services, including location data if you have provided express consent, which we may also combine with other information about you in order to enhance your experience using the Services.

Stronger U may use some technologies (collectively, “Tracking Technologies”), to gather personal information and non-personal information (which is any information that does not reveal your specific identity) automatically (or passively) whenever you visit or interact with the Services, including through the use of Google Analytics, cookies, device information and email interconnectivity.


The Stronger U website utilizes cookies to enhance user experience and to collect user data for marketing purposes. You may modify the settings for these cookies at any time through your cookie preferences.

Embedded content from third-party websites

This site may include embedded content (e.g., videos, images, articles, etc.). Embedded content from third-party websites behaves in the exact same way as if the visitor has visited the third-party website. These third-party websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account with and are logged in to that website. Your access of third-party websites is subject to the privacy policies and practices of such third-party websites.

Data Security

Stronger U is based in the United States and processes information in the United States. To prevent unauthorized access, maintain data accuracy, and ensure the appropriate use of information, Stronger U has put in place appropriate physical, electronic, and managerial procedures to protect the information Stronger U collects online. Please understand, however, that while we try our best to safeguard your personally identifiable information once we receive it, no transmission of data over the Internet or any social media or other public network can be guaranteed to be 100% secure.

You need to help protect the privacy of your own information, including maintaining the confidentiality of any account information or access credentials. You must take precautions to protect the security of any personally identifiable information that you may transmit over any public or untrusted network by using encryption and other techniques to prevent unauthorized persons from intercepting or receiving any of your personally identifiable information. You are responsible for the security of your information when using unencrypted, open access, public or otherwise unsecured networks.

The Services are governed by and operated in, and in accordance with the laws of, the United States, and are intended for users located in the United States. Stronger U makes no representation that the Services are governed by or operated in accordance with the laws of any other nation. If you are located anywhere outside of the United States, including the European Union, please be aware that, since our Services are intended for users located in the United States, information we collect, including personal information, will be transferred to, processed and stored in the United States. The data protection laws in the United States may differ from those of the country in which you are located, and you waive any claims that may arise under those laws. You understand that your personal information may be subject to access requests from governments, courts, or law enforcement in the United States according to the laws of the United States. By using the Services or providing us with any information, you consent to the collection, transfer, processing and storage of your information in and to the United States. You are also consenting to the application of United States federal and New York state law in all matters concerning the Services and this Privacy Policy.

The laws of the State of New York shall govern any dispute, including those disputes arising from Stronger U’s use of personal information or otherwise relating to privacy, as specified in the Terms and Conditions, including the terms pertaining to dispute resolution, mandatory arbitration and waiver of any class action rights. This Privacy Policy does not create rights enforceable by third parties.


If you are a California resident (“consumer”), the California Consumer Privacy Act of 2018 (“CCPA”) grants you the right to request that we disclose to you, upon our receipt from you of a verifiable request, the following:

  1. The categories of personal information we have collected about you.
  2. The categories of sources from which the personal information is collected.
  3. The business or commercial purpose for collecting or selling personal information.
  4. The categories of third parties with whom we share personal information.
  5. The specific pieces of personal information we have collected about you.

While California residents have the right to opt-out of the sale of their personal information, Stronger U does not sell its members’ personal information, meaning that Stronger U does not share your personal information with third parties in exchange for money. California law defines “sale” very broadly, and so the sharing of information for advertising purposes may fall within its scope. While we do not share your personal information with third parties in exchange for money, we communicate certain information for business purposes with selected trusted service providers, acting under our instructions, in exchange for insights and other valuable services, to enhance your experiences with us, to improve our ability to serve you, and to keep you aware of our products, services, and offers. Under California law this could be considered a “sale,” and since our priority is to be transparent with you, we want to provide you with this explanation.

If you are a California resident, you have the right to request that we disclose to you, upon our receipt from you of a verifiable request, the categories of personal information that we have disclosed about you for a business purpose.

If you are a California resident, you also have the right under the CCPA to request the deletion of your Personal Information that we collect. All such requests are subject to verification according to methods determined by us. You may submit a request for the deletion of your Personal Information by sending an email to us at info@strongeru.com or by submitting a “CCPA Request” through the Customer Support portion of the Stronger U app.

Even though we do not sell consumer Personal Information, if you are a California resident, you also have the right under the CCPA to opt-out of the sale of your Personal Information. All such requests are subject to verification according to methods determined by us. You may submit an opt-out request by sending an email to us at info@strongeru.com with the subject “CCPA Opt Out Request, ” by submitting a “CCPA Request” through the Customer Support portion of the Stronger U app or by clicking the “Do Not Sell My Personal Information” link on the Website.

Upon our receipt of a request by a California resident to exercise rights under the CCPA, we first must verify that the person making a request is the consumer about whom we have collected information. Accordingly, we will ask you to confirm your postal address and the name of the coach on your account and we may ask for additional information you previously provided to us that may be in our records, and we also may request a copy of your valid government-issued identification. If the request to exercise rights under the CCPA is initiated by a coach, we will ask you to confirm the last four digits of your Social Security Number and date of birth.

You have the right not to receive discriminatory treatment for the exercise of the privacy rights conferred by the CCPA. However, nothing prohibits us from charging a consumer a different price or rate, or from providing a different level or quality of goods or services to the consumer, if that difference is reasonably related to the value provided to the consumer by the consumer’s data.

You may exercise any of the California Privacy Rights described in this section by sending such a request to us by email. We may ask you to verify your identity before taking further action on your request. Consistent with California law, you may designate an authorized agent to make a request on your behalf. In order to designate an authorized agent to make a request on your behalf, you must provide a valid power of attorney, a copy of your valid government-issued identification and your authorized agent’s valid government-issued identification.

Please note that we are not required to comply with a California resident’s request to delete personal information if it is necessary for us to maintain the Personal Information in order to:

  1. Complete the transaction for which the personal information was collected, provide a good or service requested by the consumer, or reasonably anticipated within the context of our ongoing business relationship with the consumer, or otherwise perform a contract between us and the consumer.
  2. Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for that activity.
  3. Debug to identify and repair errors that impair existing intended functionality.
  4. Exercise free speech, ensure the right of another consumer to exercise his or her right of free speech, or exercise another right provided for by law.
  5. Comply with the California Electronic Communications Privacy Act pursuant to Chapter 3.6 (commencing with Section 1546) of Title 12 of Part 2 of the Penal Code.
  6. Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when our deletion of the information is likely to render impossible or seriously impair the achievement of such research, if the consumer has provided informed consent.
  7. To enable solely internal uses that are reasonably aligned with the expectations of the consumer based on the consumer’s relationship with us.
  8. Comply with a legal obligation.
  9. Otherwise use the consumer’s personal information, internally, in a lawful manner that is compatible with the context in which the consumer provided the information.

We will begin to process your request within 30 days of our receipt.


For Nevada residents, please note that we do not sell personal information as defined by Nevada law. Nevertheless, you have the right to submit a request directing us not to sell any of your personal information. To request email confirmation that we do not sell your personal information, please email your request to us at info@strongeru.com and specify in the subject “Nevada Privacy Information Request” or by submitting a “CCPA Request” through the Customer Support portion of the app.


To opt out of receiving marketing emails from us, follow the unsubscribe instructions located near the bottom of each email, or email your unsubscribe request to info@strongeru.com. For the avoidance of doubt, it is important to understand that this opt-out shall not prohibit any disclosures made for non-marketing purposes.

Upon your request, Stronger U will provide you with its record of the personal information you gave Stronger U at sign up. For security reasons, this information will only be sent to the email address on file for the registered customer associated with it. If you have any questions about this Privacy Policy or would like Stronger U to correct any of your personal information, you can email your corrections to info@strongeru.com. We will endeavor to comply with your requests as soon as reasonably possible, but changes requested of us may not be effective immediately. We are not responsible unless required by law, to inform third parties with whom we have already shared your information of any changes requested pursuant to this section. We are not responsible for removing information or causing information to be removed from the databases or records of such entities. If you would like to mail your inquiry, please direct it to:

Stronger U Nutrition
Attn: Privacy Information
111 Weir Dr
Woodbury, MN 55125

Contact Information

If you have any questions or privacy-related concerns or if you have a disability that impedes you from accessing this Privacy Policy, please contact us at info@strongeru.com.

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